PHH Group Welcomes New Company President

Przedsiębiorstwo Usługowe “Holtur” has a new President as of today. The position has been taken by Łukasz Lach, a manager with more than 20 years of experience in the hotel, tourism, and health resort industries.

In recent years, Łukasz Lach has run his own consulting and operational business under the Samura brand, specializing in developing sales and acquiring business partners from German-speaking markets for companies across various sectors, from industry to tourism and telecommunications.

Between 2017 and 2022, he managed sales and rental structures for resorts, apartments, and seaside hotels, including BalticON Apartments and Hotel Bursztyn Spa. His responsibilities included pricing strategies, implementing modern reservation systems, developing online sales, and cooperating with German tour operators. Previously, for ten years he was associated with Idea Spa Travel – one of the leading medical tourism companies in Poland – where he advanced from Planning Specialist to Project Manager and finally Regional Operations Director.

He is a graduate of the Faculty of Economics and Management at the University of Szczecin, with a degree in Management and Marketing.

- We welcome Łukasz Lach to our team. His long-standing, diverse experience and excellent knowledge of international markets are of immense value in the context of the dynamic growth of our company and the entire Polish tourism and health resort sector,” said Rafał Kincer, President of Polski Holding Hotelowy.

Przedsiębiorstwo Usługowe “Holtur” is part of the PHH Capital Group and operates the ORW KOŁOBRZEG-PODCZELE Health Resort Sanatorium. The facility is registered as a medical entity, a licensed organizer of rehabilitation stays, and a registered rehabilitation center. Its core activities include sanatorium and rehabilitation services with a wide range of treatments, as well as organizing leisure stays.