PHH becomes a partner of the Tour de Pologne

Cycling is breaking popularity records, and the Tour de Pologne is no longer just a celebration of sport, but also a major logistical undertaking. This year, Polish Hotel Holding is joining the peloton as an official partner of the race!

PHH Group properties will serve as the official accommodation and recovery base for riders, support staff and technical teams during this year’s editions of both the Tour de Pologne Women (24–26 July) and the men’s Tour de Pologne UCI WorldTour (3–9 August).

This year, the men’s race will follow a “North–South” route, starting in Gdynia and finishing in Wieliczka. To provide riders with world-class standards and ideal conditions for rest and recovery, we are opening the doors of nine of our properties across Poland, including in Międzyzdroje, Szczecin, Kołobrzeg, Gdańsk, Lublin, Krasnobród and Zakopane.

The partnership also has a strong brand-building dimension – our logo will feature in official materials and branding along the race routes, becoming part of this major sporting event.

This synergy between sport and business also has a personal dimension. Rafał Szmytke, President of the Management Board of PHH, has officially joined the Honorary Committee of the Tour de Pologne.

“Cooperation with the Tour de Pologne, which is a major success of Czesław Lang and his team, is a natural step in our development and at the same time an operational test. A race of such prestige requires the highest logistical standards. Membership of the Honorary Committee is an honour, but above all a commitment to presenting Poland as a country with modern tourism and hotel infrastructure,” emphasizes Rafał Szmytke.

See you on the route and in our hotels! We are keeping our fingers crossed for all the riders!