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New General Manager of Hotel Krynica in Krynica-Zdrój

07/09/2026

Jerzy Sobczak has taken up the position of General Manager of the four-star Hotel Krynica in Krynica-Zdrój, owned by Elbest, a company belonging to the Polish Hotel Holding Group. He is an experienced manager with many years of management experience.

Throughout his career, Jerzy Sobczak has been responsible for the comprehensive management of hotel properties, sales development and the achievement of business objectives. In recent years, he has served, among other roles, as General Manager of Czarny Potok Conference & SPA in Krynica-Zdrój, General Manager of a group of hotels including Campanile Kraków South, as well as General Manager of properties within Czarna Góra Resort.

Jerzy Sobczak is a graduate of AGH University of Krakow. He has developed his management and business expertise through an MBA programme, numerous courses and training programmes, as well as many years of managerial practice.

His experience gained in managing both individual properties and hotel groups will provide important support in delivering ambitious plans for the future of Hotel Krynica. The property is located on the slope of Góra Krzyżowa in Krynica-Zdrój. It offers 280 beds across 144 rooms. The hotel combines comfort with a wide range of attractions, providing guests with relaxation and an enjoyable stay. All rooms are equipped with modern amenities, with views overlooking either the spa town or Góra Krzyżowa.