About us

PHH Group is a dynamically developing hotel network, offering services across a diverse range of properties – from budget-friendly to prestigious hotels located in Poland’s largest cities and most attractive tourist destinations. Currently, the group comprises 48 properties with nearly 5,000 rooms. For years, our company has been cooperating with leading global hotel chains such as Marriott International, Hilton Worldwide, Best Western Hotels & Resorts, IHG, and Accor. We are pioneers in introducing a variety of international brands to the Polish market, including Moxy, Renaissance, Le Meridien, Aiden, and voco. We are also developing our own brand, Halo.

Why a group? Because we aim to jointly create a strong and professional Polish hotel entity that is competitive in the industry and effectively manages its portfolio of properties. How do we achieve this? By implementing modern procedures, strengthening sales activities, and thereby improving profitability.

Strategy

Mission

We are building the largest Polish hotel group. We serve our guests. We provide growth opportunities for our employees. We manage assets efficiently.

Vision

We are a leader in hospitality, combining international standards with our values that inspire a fuller and healthier life.

We are the largest Polish hotel group, and our mission is service and hospitality. We invest in hotels to unlock their potential and raise service standards. We operate with people and the environment in mind, supporting employee growth and the effective management of national assets. Our hospitality is built on a personal approach, attention to detail, and relationships based on trust and openness. For us, being a leader in hospitality means more than delivering the highest standards of service. It is the ability to combine the best international hotel practices with our own values – genuine warmth, care for our guests, and respect for tradition. In doing so, we create places that not only meet expectations but also inspire fuller and healthier lives.

Management

THE MANAGEMENT BOARD

Rafał Kincer

President of the Management Board of Polski Holding Hotelowy Ltd.

On 15 July 2024, Rafał Kincer assumed the position of President of the Management Board of Polski Holding Hotelowy sp. z o.o. Between 2004 and 2010, he co-created and managed the Hotele Diament chain, first as Chief Operating Officer and later as President. For the next three years, he served as President of Armada Development. In 2014, he became Chief Operating Officer of Nadwiślańska Agencja Turystyczna (NAT), formerly owned by Kompania Węglowa, where he was responsible for 17 hotels and leisure facilities. In 2018, he joined Marvipol Development S.A. as Advisor to the Management Board for Hotel Affairs, where he co-developed hotel investment concepts, oversaw cooperation with international hotel chains (including Louvre Hotels Group, owner of the Royal Tulip brand), and contributed to building the company’s hotel operations division. In 2022, he became General Manager of Royal Tulip Warsaw Apartments, a 318-apartment property within the Unique Tower complex. Rafał Kincer graduated in 1999 from the Silesian University of Technology. He completed a course on modern management tools at one of the branches of Harvard Business School. He also earned an MBA degree at the Poznań University of Economics and Business, in a program developed in cooperation with Nottingham Trent University.

Rafał Szmytke

Board Member

On November 12, 2025, Rafał Szmytke joined the Management Board of Polski Holding Hotelowy sp. z o.o. He is a manager with many years of experience in the tourism industry and, in recent years, served as President of the Polish Tourism Organisation (POT). As head of POT - where he worked since 2001 and led the organisation in 2008 - 2016 and again from 2022 - he took part in implementing key projects promoting Polish tourism in foreign markets, including initiatives co-financed by European Union funds. During his career, he also held positions such as hotel project manager at Polski Holding Nieruchomości, chairman of the supervisory boards of the Polish Agency for Tourism Development and the Tourism Education Centre, and the Minister of the State Treasury’s Plenipotentiary at the Institute of Tourism, combining experience from the public and business sectors. Affiliated with the Józef Piłsudski University of Physical Education in Warsaw as an academic staff member, he was also Vice-Rector of the Vistula School of Tourism and Hospitality in Warsaw. He graduated from the Józef Piłsudski University of Physical Education in Warsaw and the Faculty of Law and Administration at the University of Warsaw, and also completed an MBA at Rotterdam School of Management.

THE SUPERVISORY BOARD:

Andrzej Saja

Chair of the Supervisory Board

Michał Banaś

Vice-Chair of the Supervisory Board

Justyna Anna Piechowska-Fronczak

Secretary of the Supervisory Board

Jarosław Kusto

Member of the Supervisory Board

Tomasz Pelce

Member of the Supervisory Board

Hotelier's Code of Conduct

Our Hotelier’s Code of Conduct is a set of clear principles, standards, and values that guide us. It was created to unify standards in the hospitality industry and to emphasize the importance of respect, care for others, honesty, and professionalism in everyday work. It serves as our compass, helping us make decisions and face challenges while safeguarding the reputation of our company and the entire industry. We are implementing it across the Group and training all employees, so that together we can care for the well-being of our guests and create safe and welcoming workplaces.

Rewards

We are proud to have been recognized with numerous awards in Poland and abroad for the high quality of our services and excellent guest care. In recent years, our hotels, such as Marriott, Hilton, IHG and Best Western, have received many distinctions for guest satisfaction, cleanliness and quality of services. Courtyard by Marriott Warsaw Airport, for example, received the Diamond Circle Award and was ranked among the top 20 hotels of this brand worldwide.

We also value the professionalism of our staff and the quality of our catering services. Among the awarded individuals are, among others, Sylwia Korzeniewska, honored with the title of Diamond General Manager of the Year by Marriott International, and Piotr Lasecki, recognized as the best chef in the EMEA region. These numerous awards and distinctions strengthen our position as a leader in modern hotel standards and as an attractive employer.

In 2023, we received the prestigious Friendly Workplace award, granted to companies creating a friendly and modern working environment. As the first Polish hotel company, we also won the bronze award in the Employer Brand Management Awards competition, which distinguishes us as a great place to work.

Our Values

Inspiration

We inspire our guests to live better, healthier and more fulfilling lives – we stand out and create unique experiences.

Care for people

We grow by caring for our employees, our community and the environment.

Joy

Commitment and growth are the source of our strength and joy – together we reach for innovation and create the future.

Hospitality

Our hospitality is the art of combining high-quality services, comfort and a warm atmosphere.

Humility and respect

We create a place full of respect and understanding – for our employees and guests.